Distributor & Dealer Management – Channel Data Management

What is Channel Sales & Inventory Tracking? Intouch Channel Sales & Inventory Tracking provides real-time Secondary and Tertiary Sales visibility across Distributor and Dealer networks. The solution uses non-intrusive data capture with zero change to existing systems.

Overview

Manufacturers are interested in tracking Distributor and Dealer inventory and Secondary / Tertiary Sales across their Sales Channels to improve forecasting, planning and partner collaboration. Visibility into their Distributor and Dealer’s sales and inventory can be key differentiator.

Challenge:

Traditionally In these situations, Manufacturers / Brands had no other option but to request for this data on a periodic basis from their channel partners.

Solution:

Intouch’s proprietary data capture technology provides an ideal alternative to handle this situation. Intouch has developed and perfected a non-intrusive data capture mechanism that can be rapidly and remotely deployed across a heterogeneous network of billing systems.  This technology allows real time transaction data capture (item level sales including price, discounts etc.) and bilk data uploads (inventory reports). The data is processed and made available to all stakeholders via Intouch’s online analytics portal in the form of dashboards and downloadable reports. Mobile and online alerts, notifications and on-demand summaries are available.

  • Real time tracking of Secondary and Tertiary Sales & the resulting Channel Inventory
  • Capability to administer a Incentive schemes across the channels based upon achievement on targets.

None of this requires a change their existing transaction systems. The solution requires virtually zero change in the existing systems and can be rapidly deployed and supported from a remote location.

Impact for Brands:                                                      

  • Enables – Channel Sales & Inventory Tracking – across a network of Disparate downstream partner systems.
  • Solution is rapidly deployable and remotely supported
  • Quick time to value (TTV) and low ongoing support costs (TCO)
  • Zero change in existing systems & Zero user re-training needed

Customer Testimonial: 

“… We have seen huge benefits from Intouch’s Data Capture Technology which allows us to track real time sales & inventory across our larger nationwide Distributor network. Their technology can be rapidly deployed and requires NO change in the Distributor’s existing system. …”   – Mr. RAMASUBRAMANIAN , CIO, TTK Prestige

Channel Sales Tracking (Link to download pdf)

Verified Clients: TTK-Prestige tracks real-time sales across 400+ distributors. MAS Brands implemented rapid distributor inventory tracking without disrupting existing work processes. Weikfield Foods uses secondary sales tracking with zero change to distributor systems.

Frequently Asked Questions

Does Channel Sales Tracking require changes to existing systems?

No. The solution requires virtually zero change in existing systems and can be rapidly deployed and supported from a remote location. No user re-training is needed.

What does Intouch data capture technology do?

Intouch uses non-intrusive data capture to handle real-time transaction data (item-level sales, price, discounts) and bulk inventory uploads across heterogeneous billing systems.

Last updated: February 2026